What makes people fall in love with you and your brand
What do you think makes people fall in love with you, your art, product, or service?
Better yet, what makes us fall in love with someone? It varies.
Arguably, one thing wins us over and over:
Someone who can read our minds.
You know those people?
They are those who know you more than you know yourself. They have an astute understanding of what you really need vs what you say you want.
This is why we like getting surprises from others more than we’d like to admit. It's this feeling of someone knowing our deepest, wordless desires that sweeps us off our feet.
It’s the same thing with good brands.
They seem to pick up our thoughts and know what we need, maybe even long before we realize we need it. The brands that are easy to love — like the people we love — are mindful of who we are and they care about the better people we’ve yet to be.
What question would our brand’s message be better off answering, then?
Is it merely, “How can I be more loud, efficient, and productive?”Or, ”How can I be more intimate, loving and receptive?"
Does success lie in launching more products, services or information? Or in fine-tuning our vision so that it renders to someone’s growth and transformation?
This age is exciting, thanks to technology.
For the same reason though, it’s making many of us disenchanted.
Who, then, would disarm us in all this noise, product pollution, and unhealthy need for attention?
Answer: Someone who listens. Someone tuned in.
Does your brand have such willing ears?
Is it not talking only about itself? Is it also hearing out someone else’s dreams, shams, hopes, and fears? And, more importantly, is it responding in the most human ways possible?
Know that proverbial relief after experiencing a quick earthquake, when the person next to you gives you that certain look — the look of 'Yes, I felt that, too.'?
The point is, we’re not that different. We’re not that alone.
The challenge is, to make others feel it.